Safe Delivery Grocery Delivery App

Timeline

Jan. 2021 ~ Apr. 2021

Role

Researcher, Low-fi designer

Tools

Figma, Sketch, Adobe Illustrator, Balsamiq

Initial Observation

Due to the special restrictions during Covid-19, our group conducted the initial observation on our friends, family, neighbours, and other interviewees from social media platforms.

We found that people have concerns about going out in public because of the pandemic. People genuinely think that entering a shop would put them at risk of catching Covid, but most of them also had encountered issues with using online shopping websites and apps.

During the COVID-19 pandemic, even the activities that we once considered daily could be difficult to do, and grocery shopping is one of them. Due to the rapid spread of the virus, the majority of people are afraid to go outside and buy daily necessities. Therefore, online shopping has become the prior way for people to purchase groceries and food during the pandemic time.

After our initial observation and ideation, we came up with a design for an online grocery shopping app that would help users purchase groceries more safely and conveniently and with a better online shopping experience.

Project Overview

Design Process

User Research

Research methods

  • Survey: Participants are identified via a snowball sample and selected according to different age ranges.

  • Interview: We briefly interviewed the participants after the test to collect their feedback. The interviews are conducted via the same online platforms as the one-on-one moderated usability tests.

Our Findings

Survey Results:

Interview Results / Pain points:

40

participants

43%

buy groceries once a week

28%

buy groceries 1-3 times a month, which is less frequently compared to before the pandemic

Distance (71%) and Safety (67%)

are the two major factors that affect participants' decisions on choosing a grocery store.

  • Although grocery shopping is necessary, people are worried about contacting people in public.

  • The elders feel confused and uncomfortable using mobile devices and the process of online shopping.

  • The navigation of online shopping websites is unnecessarily complicated. 

  • Some products are missing descriptions and images on the website.

  • When checking out online shopping apps, people are confused about payment methods.

  • The shopping experience of the online website is boring and unsatisfying.

Persona - Michelle

Ideation

To help solve users’ pain points, our team decided to design an application that can help people purchase groceries online efficiently. The purpose of this application is to speed up the buying process with easy selection and quick check-outs. In this way, it can reduce the risk of getting COVID-19 and prevent people from feeling anxious and scared of going out.

  • Material: Zoom and Wechat to interview our participants. In order to conduct our contextual inquiry, participants are required to complete several shopping processes through the websites of Walmart and Metro.

  • Data: We aim to collect data that may help us understand the shopping habit and preferences of our participants. We are discovering problems or issues that often occur while shopping online.

  • Goal: Providing solutions that help to solve people’s pain points toward online shopping. Improving people’s online shopping experience and helping people to purchase groceries more safely and conveniently.

Contextual Inquiry

Thematic analysis

Combing codes and searching for themes

Reviewing and defining themes

Problems We Aim To Solve

  1. Organized interface layout: Majority of our participants pointed out that the layout of the online shopping websites is not organized and sometimes causes confusion. We aim to provide users with a clear and organized interface layout so that they can easily find and search for the product they want.

  2. Improved product descriptions: Poor product descriptions and limited production information are the problems that users frequently encounter during online shopping. To solve the problems, we would like to ensure that the size of the products is clearly labelled in our app.

  3. Provide fast and convenient checkout process: Our participants notice that the online shopping checkout process is typically complex. We will create a clear and concise checkout process page that only requires users to enter important information and delivery methods. Users can also track their orders by viewing their order history and checking more details of the orders.

Low-Fi Sketches

Hi-Fi Prototype

Buying products from the app

Writing a review for the order

Register an account in the app

What’s The Future For Safe Delivery?

  • Order cancellation and recall functions

  • Incorporate more payment methods besides paying by credit card to provide users with more freedom

  • Add user reviews on store information page to help users make better choices.

  • Set up a "favourites" option on the user profile page, to add users’ favourite stores, products and purchase combos for easy access in the future